Sulnox, the greentech company delivering lower fuel costs and emissions with zero capex, is pleased to announce a distribution agreement with Performance Products & Services (“PPS”), a leading supplier to industry operating across Southern India and Sri Lanka. The partnership represents a further expansion of Sulnox’s distribution footprint in one of the world’s fastest-growing and most energy-intensive economies.
Headquartered in Chennai, PPS commenced operations in 2005 as a high-performance lubricant distributor for Castrol India and has since grown into a well-established industrial sales and trading group. Today, the business serves more than 600 customers across Tamil Nadu, Andhra Pradesh and Karnataka, supported by a team of over 60 personnel, and consistently ranks amongst the top Castrol distributors for automotive and industrial products.
Underpinned by its strong reputation for technical sales, customer support and long-standing client relationships across the region’s industrial base, PPS is a channel partner for a number of global industrial brands including Castrol, Perma-tec, TaeguTec, Kennametal, LMT and EID-Parry.
In addition, PPS has expanded into import-export operations for fast-moving consumer goods (FMCG) and commodity products, providing access to international markets including Sri Lanka. This dual capability offers Sulnox a differentiated route to market compared with other distributors in the region, providing exposure to both manufacturing and export-oriented fuel demand.
Initial target segments identified by PPS include cement, mining, captive power generation in diversified manufacturing, off-road construction equipment, commercial fleets, and automotive OEMs. These customers represent high-volume diesel users across a broad industrial spectrum, providing a strong pipeline for high-volume deployment of Sulnox Eco™ fuel conditioner.
This diversified industrial base in Southern India and Sri Lanka extends Sulnox’s reach across the two country’s high-volume fuel users, providing further access to sectors facing rising fuel costs, increasing emissions scrutiny - particularly around air quality - and growing variability in fuel composition, including higher ethanol blending and broader biofuel adoption. Together, these factors are increasing demand for solutions that can maintain efficient, reliable combustion without added complexity or cost.
Commenting on the new agreement, Ben Richardson, CEO of Sulnox, said:
“The addition of PPS greatly strengthens our position across the Indian market. Our latest partner brings more than two decades of industrial distribution experience, strong relationships with major manufacturing and industrial customers, and a growing export capability that extends our reach into Sri Lanka and beyond. PPS’s technical expertise, established customer base and clear pipeline of high-volume fuel users provide an excellent platform to demonstrate Sulnox Eco’s capabilities across a broad range of industrial applications, where the need to reduce both fuel costs and emissions is increasingly urgent.”
R. Pradeep Kumar, Managing Partner of PPS, added:
“Sulnox Eco is an innovative and highly complementary addition to our portfolio and aligns closely with the needs of our fuel-intensive customers, many of whom are actively seeking solutions to improve efficiency and reduce environmental impact without committing major capital. Our strong relationships across Southern India’s industrial base and our growing international trading presence leave us well placed to introduce and scale Sulnox Eco quickly where we have superior market access.”
