Sulnox, the greentech company delivering lower fuel costs and emissions with zero capex, is pleased to announce a distribution agreement with Aditya Enterprises (“Aditya”), a leading industrial distributor in Western India serving high diesel consumption sectors. The partnership marks further progress in pursuing significant land-based revenue opportunities, particularly in one of the world’s fastest-growing and most energy-intensive economies.
Aditya, headquartered in Maharashtra, has been an authorised Industrial Distributor for Castrol India Ltd since 1991, consistently ranking in the top three distributors nationally, as well as being placed number one in Western India. The company has developed a strong reputation for technical selling, customer relationship management and the successful scaling of industrial product solutions.
Serving approximately 400 industrial and commercial customers, across a broad range of sectors including commercial road transport, mining and quarrying, food processing, textiles, sugar mills, automotive manufacturing and public sector transport fleets. These sectors represent some of the highest diesel consumption segments in India, providing a fertile target market for Sulnox Eco™ fuel conditioner.
Aditya has well-established logistics, warehousing and technical support capabilities. Its longstanding relationships with major customers provide Sulnox with immediate access to significant, high-volume fuel users and decision-makers across both private and public sectors.
Aditya has identified target accounts in state transport, commercial fleet operations and mobile fuel dispensing, alongside engagement with major mining companies across Western and Central India - some of the region’s largest consumers of diesel. Together, these segments represent a significant long-term volume opportunity for Sulnox Eco.
India’s rapid economic growth continues to drive fuel consumption across transport, mining and industrial sectors. Now the world’s third-largest oil consumer (source: IEA), demand is expected to rise significantly in the coming decades, contributing to both rising emissions and ongoing air quality challenges. Combustion-related particulate emissions remain a pressing concern in urban and industrial regions, increasing pressure on operators to improve efficiency and reduce emissions.
At the same time, changes in the fuel mix are adding further complexity. Increasing ethanol blending in petrol, alongside evolving biofuel usage, is introducing new challenges around fuel stability, consistency and engine performance. As these changes take hold, operators need to maintain reliable, efficient performance across an increasingly variable fuel landscape - without increasing complexity or cost.
Commenting on the new agreement, Ben Richardson, CEO of Sulnox, said:
“Aditya Enterprises is a highly experienced and well-connected partner with deep access to some of India’s largest diesel-consuming sectors. The company’s proven track record with a global major such as Castrol, combined with strong technical capabilities and long-standing customer relationships, provides Sulnox with an excellent platform to enter and scale within this strategically important market. We look forward to demonstrating Sulnox Eco’s capabilities across transport, mining and industrial applications, where operators are increasingly focused on reducing fuel costs and emissions while maintaining consistent, reliable performance across a changing fuel landscape.”
Udaysingh J. Shinde, Director of Aditya Enterprises, added:
“Sulnox Eco represents a highly complementary addition to our portfolio and aligns closely with the needs of our customers, who are actively seeking solutions to improve engine efficiency and reduce environmental impact, without operational disruption or major investment. Our focus will be on delivering measurable results through strong technical support and close collaboration with the Sulnox team, with the objective of driving long-term adoption across Western India. Our established presence and strong engagement model makes us confident in our ability to introduce and scale Sulnox Eco rapidly.”
