Sulnox, the greentech company delivering lower fuel costs and emissions with zero capex, is pleased to announce a distribution agreement with DLBC S.A.S, France’s leading distributor of lubricants to the agriculture, commercial road fleet, consumer and industrial segments. The partnership marks further progress in pursuing significant revenue opportunities with land-based customers.
Founded in 2006 by former Castrol executives, Merignac-based DLBC distributes leading lubricant brands Veedol, Technilub, Terre-Agri and Castrol, supplying approximately 14 million litres of product per annum, with a turnover of c.$50m. The company operates its own manufacturing & distribution facilities, supported by a highly qualified sales and technical team, with a strong network of approximately 850 dealer distribution points across France.
Notably, DLBC is a key manufacturer and supplier of lubricants to top global OEMs in the agriculture segment and their network of franchise dealerships.
In DLBC’s home market of France, industry and agriculture together contribute 22% of GDP (Source: World Bank). Mining and extractive industries, a target sector for Sulnox with an extensive and emissions-conscious supply chain, are experiencing a strategic revival in France, focused on lithium for batteries, tungsten and rare earths.
Agriculture specifically, a key segment within DLBC’s customer base, represents a significant opportunity for Sulnox. The sector presents several fuel-related challenges, including:
High fuel cost sensitivity – where fuel represents a significant operating expense, increasing the importance of efficiency improvements
High load, stop-start operating conditions - where demanding conditions such as ploughing and harvesting can lead to increased soot, deposit build-up, and added stress on injectors and engine components
Fuel quality issues during storage – where fuel is often held on-site for extended periods, leading to degradation and contamination that can affect combustion efficiency and reliability
These factors can result in higher fuel usage, increased maintenance requirements and reduced equipment reliability. Sulnox Eco is designed to improve combustion efficiency and fuel behaviour, helping mitigate these challenges while remaining compatible with existing engines and infrastructure.
France and the wider European market also represent a growing opportunity for Sulnox, as agricultural operators face increasing pressure to improve efficiency and reduce environmental impact under evolving national and EU policy frameworks, driving demand for immediate, practical solutions.
Commenting on the new agreement, Ben Richardson, CEO of Sulnox, said:
“DLBC is a pioneering and proactive new partner, attentive to market trends and always close to its customers' needs. Working with a distributor of national scale that is well-connected with major OEMs and is highly responsive to a constantly evolving market presents an exciting opportunity for Sulnox. We look forward to demonstrating Sulnox Eco's capabilities in agriculture, road transport and far beyond, powered by DLBC’s own mission to help businesses battle rising costs and emissions regulation.”
Xavier Simon, CEO of DLBC, added:
"Sulnox Eco is highly complementary to our portfolio of world class lubricants. DLBC is delighted to present its customers with a proven greentech solution, successfully deployed in shipping and industry and with huge potential in several further sectors. We will be working closely with the Sulnox team in the coming months, leveraging our technical and commercial capabilities to accelerate substantial B2B opportunities.”
