10 Orange Street, Haymarket, London, WC2H 7DQ, United Kingdom

+44 (0)20 3441 5363

The SulNOx Group Story

Our mission is to provide immediate and tangible progression towards carbon neutrality for hydrocarbon fuel users – saving money whilst saving the planet.

SulNOx Group Plc is a greentech company which specialises in providing responsible solutions towards decarbonisation of liquid hydrocarbon fuels.

Our advanced proprietary fuel additives reduce the production of harmful, environmentally damaging emissions whilst also offering significant cost savings. Our fuel additives are unique and made from natural, biodegradable ingredients, to emulsify water, increase lubricity and oxygen availability to the fuel – making it burn cleanly and more efficiently.

The Problem

The problem with the current thinking

Traditional fuel additives are fossil fuel based, often formulated from waste refinery products such as naphthalene or xylene. They work in the same way as adding lighter fluid to a fire to make the combustion of fuel burn harder and brighter. It is simply adding fossil fuels to the problem of fossil fuels. This is not a solution for decarbonisation; it simply masks the real problem of poorly combusted fuel by increasing octane rating/cetane points which are not green credentials.

Forming water-in-diesel emulsions (WiDEs) had been heralded as one possible solution. However, WiDEs often proved unstable and would separate, leading to objections from vehicle and engine manufacturers, and voiding warranties if used in their vehicles. As a result, WiDEs never became an acceptable solution.

The Solution

New "All-in-One" solution to age-old fuel problems

The genesis of our products is different as they are not derived from distillates of fossil fuels, and are made with natural, biodegradable ingredients.

The range of SulNOx’s green products includes the revolutionary SulNOxEco™ Fuel Conditioners which improve the combustion profile of light fuels including Gasoline, regular Diesel, Marine Diesel Oil (MDO), Marine Gas Oil (MGO), Biofuels including Hydrotreated Vegetable Oils (HVO) and Kerosene.

SulNOxEco™ Fuel Conditioners make fuels combust cleaner and more efficiently through a unique combination of mechanisms including the emulsification of residual water in fuel, increasing oxygen availability, cleaning actions and increasing lubricity.

SulNOx’s original product, Berol® 6446 HFO Fuel Emulsifier, enables additional water to be added to Heavy Fuel Oil (HFO) to form a remarkably stable new emulsified fuel, which is a vast improvement on the WiDEs of yesteryear.

Water as an ally, not an enemy

All fuels, but especially Biofuels, are hygroscopic in nature (they attract & absorb water). The presence of water can have damaging effects on engines, filters and other critical parts, as well as issues from storage (e.g. diesel bug). To solve this pervasive problem, SulNOx invented the SulNOxEco™ Fuel Conditioners, which take water already present in fuel and perfectly disperses it throughout the fuel. These microscopic water droplets then vaporise in the combustion chamber, exploding large fuel globules into smaller droplets, increasing the surface area of fuel available to mix with oxygen.

The SulNOx formulation also releases additional oxygen to improve combustion efficiency, thereby reducing emissions and fuel consumption. Additionally, the detergent properties of SulNOx removes deposit build-ups, clean the filters, fuel lines, EGR systems and other engine parts whilst adding >30% lubricity into the fuel, reducing wear. Significant reductions in SOx, NOx, CO, CO2 and particulate matter are realised, along with improved fuel economy and reduced maintenance costs (8-10% in Euro 6 and older commercial vehicles).

Increased surface area of fuel + increased oxygen = cleaner, more efficient combustion

Our People

SulNOx Board of Directors

Radu Florescu

Non-Executive Chairman

An experienced CEO of International companies. American - French, Boston College School of Business graduate, has founded, developed and capitalised multiple successful companies and charities in America and Europe. Decades of international experience in trading, account executive, business development and management in the fields of manufacturing, marketing, power generation and fuels.

SulNOx Board of Non-Executive Directors

Lord Nicholas Fairfax

Non-Executive Director

Lord Fairfax qualified as a barrister in 1977 and then has worked over the last 40 years in the specialist area of Protection & Indemnity insurance within the shipping and marine world. He has also served for 15 years, until 2020, as a senior executive with the SCF Group, one of the world’s largest tanker shipping companies. He has a wide understanding of the many issues faced by the shipping industry.

Kiesha Robinson

Independent Non-Executive Director & Company Secretary

Commercial legal consultant with experience across sectors, contract negotiation specialist with extensive knowledge of the media and tech industries, intellectual property, banking practice and regulation. International Trade, the oil and gas markets and associated exchanges.

SulNOx Management Team

Steven Cowin

Chief Financial Officer

An experienced Chartered Certified Accountant with more than 20 years' experience within international professional services and trading businesses, most recently within Aon PLC, where he worked for over 15 years. For the last decade he was CFO for the Global Risk Consulting division. He will assume responsibility for the Company's financial strategy and immediately focus on implementing the financial systems and controls necessary for the next stage of the Company's development.

Ben Richardson

Managing Director - SulNOx Trading & Development Limited (formerly SulNOx Research & Development Limited)

A Chief Operating Officer and Chief Commercial Officer with 20+ years in Deutsche Bank Global, specializing in Risk Management, Governance and Control including Regulatory requirement implementation and strategic infrastructure transformations. Experienced with leading multi-disciplined programmers with complex and evolving international interdependencies and communications.

David Haughie

Senior Advisor

A graduate from Balliol College Oxford, with a masters in Engineering Science, David was most recently a Managing Director and Head of Principal Investments for Mercuria Energy Group in London, from which he brings a significant global network across upstream, midstream, and downstream (wholesale) energy and mining. David also co-led Mercuria’s Energy Transition portfolio in Europe, and adds significant decarbonisation market knowledge, insight and strategic value, including in waste & recycling and biofuel products. As well as sitting on the board of Mercuria Clean Energy Investments B.V., David has held executive board and board advisory roles with several notable clean energy and clean-tech companies including The Mobility House, N+P Group B.V., Pretoria Energy Group, and Exergyn.